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VitrA at the ISH exhibition in 2025
From March 17 to 21, 2025, the largest international exhibition for the construction industry, 𝗢𝗦𝗛, was held in Frankfurt, where 𝗢𝗶𝘁𝗿𝗔 participated for the 21st time. The brand once again demonstrated its leading role in the global market and offered visitors a wide, innovative product portfolio.
The new concept of 𝗢𝗶𝘁𝗿𝗔 𝗚𝗿𝗶𝗱 received special attention at the exhibition — a diverse "mix-and-match" module that allows users to create functional, aesthetic and flexible bathroom spaces according to individual needs. A completely new generation of washbasins, mixers and bathroom furniture was also presented, combining modern design, durability and practicality.
𝗩𝗶𝘁𝗿𝗔 brought its core philosophy to life with a new meaning at the "Design for Life" exhibition under the theme "again" - the concept invited visitors to reconsider existing views on the business role of design and discover how a product can be not only beautiful, but also intelligent, sustainable and user-oriented.
The brand's innovative, environmentally-oriented project SustaIndex, which has become part of 𝗩𝗶𝘁𝗿𝗔's strategic vision, was presented for the first time at ISH 2025. The project aims to provide a transparent and scientific assessment of the sustainability of production processes and materials - an important step towards a green future.
𝗩𝗶𝘁𝗿𝗔 once again proved that it is one of the most progressive brands in the world not only in terms of design, but also in terms of technological and ecological innovations.
