{ "id": 37608, "date": "2025-11-28T18:08:49", "date_gmt": "2025-11-28T14:08:49", "guid": { "rendered": "https:\/\/vitra.com.ge\/?p=37608" }, "modified": "2025-11-28T18:15:52", "modified_gmt": "2025-11-28T14:15:52", "slug": "vitra-at-the-ish-exhibition-in-2025", "status": "publish", "type": "post", "link": "https:\/\/vitra.com.ge\/en\/vitra-at-the-ish-exhibition-in-2025\/", "title": { "rendered": "VitrA at the ISH exhibition in 2025" }, "content": { "rendered": "
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From March 17 to 21, 2025, the largest international exhibition for the construction industry, \ud835\udde2\ud835\udde6\ud835\udddb, was held in Frankfurt, where \ud835\udde2\ud835\uddf6\ud835\ude01\ud835\uddff\ud835\uddd4 participated for the 21st time. The brand once again demonstrated its leading role in the global market and offered visitors a wide, innovative product portfolio.<\/p>

The new concept of \ud835\udde2\ud835\uddf6\ud835\ude01\ud835\uddff\ud835\uddd4 \ud835\uddda\ud835\uddff\ud835\uddf6\ud835\uddf1 received special attention at the exhibition \u2014 a diverse \"mix-and-match\" module that allows users to create functional, aesthetic and flexible bathroom spaces according to individual needs. A completely new generation of washbasins<\/a>, mixers<\/a> and bathroom furniture<\/a> was also presented, combining modern design, durability and practicality.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\ud835\udde9\ud835\uddf6\ud835\ude01\ud835\uddff\ud835\uddd4<\/a> brought its core philosophy to life with a new meaning at the \"Design for Life\" exhibition under the theme \"again\" - the concept invited visitors to reconsider existing views on the business role of design and discover how a product can be not only beautiful, but also intelligent, sustainable and user-oriented.<\/p>

The brand's innovative, environmentally-oriented project SustaIndex, which has become part of \ud835\udde9\ud835\uddf6\ud835\ude01\ud835\uddff\ud835\uddd4's strategic vision, was presented for the first time at ISH 2025. The project aims to provide a transparent and scientific assessment of the sustainability of production processes and materials - an important step towards a green future.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\ud835\udde9\ud835\uddf6\ud835\ude01\ud835\uddff\ud835\uddd4<\/a> once again proved that it is one of the most progressive brands in the world not only in terms of design, but also in terms of technological and ecological innovations.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>", "protected": false }, "excerpt": { "rendered": "", "protected": false }, "author": 74, "featured_media": 37609, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [], "class_list": [ "post-37608", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-news" ], "_links": { "self": [ { "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/posts\/37608", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/users\/74" } ], "replies": [ { "embeddable": true, "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/comments?post=37608" } ], "version-history": [ { "count": 0, "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/posts\/37608\/revisions" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/media\/37609" } ], "wp:attachment": [ { "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/media?parent=37608" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/categories?post=37608" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/vitra.com.ge\/en\/wp-json\/wp\/v2\/tags?post=37608" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }